The Fresh Food Funds program is dedicated to increasing access to fresh, nutritious, and culturally relevant foods for California City, an underrepresented California community. By focusing on SNAP shoppers, this program offers a unique $1-for-$1 match incentive, up to $50 per day, enabling shoppers to double their spending power on locally sourced produce. This matching incentive helps make fresh, wholesome foods more affordable, empowering families to make healthier eating choices.
Fresh Food Funds emphasizes cultural sensitivity by providing foods that align with diverse culinary traditions, encouraging a sustainable shift toward healthier diets that respect cultural preferences. In addition to improving food access, the program fosters a holistic approach to wellness by offering fitness education and wellness workshops that complement dietary changes, supporting long-term healthy lifestyles.
By partnering with local farmers and the Cal City Farmer’s Market, Fresh Food Funds also strengthens the local food economy, creating a ripple effect that supports sustainable agriculture and reinforces food security within the community. Through increased accessibility, affordability, and culturally relevant options, this program is building a healthier, more resilient community that values wellness and celebrates diversity.
Fresh Food Funds will run during the 2025 season of the
Cal City Farmer’s Market
Starting April, and continuing through September
This program is open to all, with specific benefits for SNAP/CalFresh participants.
Visit the Cal City Farmer’s Market information booth or REACH booth on market days to enroll and learn more.
SNAP/CalFresh participants can bring their EBT card to the market information booth to receive matching funds for fresh produce.
The Fresh Food Funds program is funded through grants and community contributions, which help us provide benefits for eligible participants to purchase fresh produce and other nutritious foods directly from local vendors.
Participation in the Fresh Food Funds program is FREE! Items are purchased directly from vendors, with SNAP/CalFresh participants receiving a $1 for $1 match to make fresh foods even more affordable.
For each dollar spent by SNAP/CalFresh participants at the market, they’ll receive a $1 for $1 matching funds up to $50 a day to purchase fresh fruits, vegetables.
Participants can use these funds on a variety of fresh, local, and culturally diverse foods available from participating vendors.
Beyond food access, the program offers cooking demonstrations, nutrition education, and fitness workshops to support holistic health and wellness.
The Cal City Farmers Market is working on a Community Needs Assessment (CNA) to determine the best location, day, and time for community access. Please fill the out the form in the link below, and help give your input on how the Cal City Farmers Market can best serve you.
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